Why SEO Important in Digital Marketing

SEO is an important part of any digital marketing plan, yet many businesses struggle to comprehend and implement it. According to a July 2018 report, only 44% of firms spend on SEO, maybe because many businesses prefer to advertise on social media rather than Google. While social media marketing is essential, SEO should not be overlooked.

What is Search Engine Optimization (SEO)?

The term “search engine optimization” refers to the process of optimizing a website for This means that SEO optimizes your website so that it ranks highly in search engine results for the terms you want. If you own a bakery in New York City, you’d want your business to come up top when people search for “NYC bakery.” That is something that SEO can assist you with.

Misconceptions About Search Engine Optimization

Some businesses shy away from SEO, particularly if they’ve tried it before and failed to see results. Those who don’t completely comprehend SEO have a lot of misconceptions about it. The following are some common misunderstandings:

SEO is obsolete and not worth your time or money. SEO is a dodgy practice that doesn’t work.
Many of the causes for these misunderstandings have to do with SEO’s history. Many people utilized dubious SEO practices, now known as black hat SEO, when SEO was originally introduced.

SEO has progressed, and while white hat SEO makes it more difficult to get your website on Google’s first page, dirty techniques are no longer successful. Search engines such as Google now prioritise the most relevant, high-quality material. To achieve SEO success, you’ll need a reputable SEO firm and a top-notch website.

Why SEO May Not Have Worked Before

You might be hesitant to invest in SEO again if you’ve tried it before. But, before you completely abandon SEO, think about two things: time and quality. SEO takes time; it isn’t something that happens overnight. To get your website on the first page for your major keywords, good white hat SEO efforts can take anything from six months to a year.

It’s difficult to be patient when you’re paying for services but not seeing results, but any company that promises to place you on the first page of Google in a week is either lying or tricking the system, which can harm your website in the long run.