India’s Digital Marketing Growth Statistics


1 – Digital advertising revenue increased by 26% in 2019 compared to 2018, amounting to Rs.13,683 crore.
2 – According to the Dentsu Aegis Network, advertising saw a satisfactory 9.4% increase overall.
3 – India’s digital media market was estimated to be worth 221 billion Indian rupees in 2019.
4 – The Indian advertising sector was valued at Rs 68,475 crore by the end of 2019.
Top Ecommerce Statistics
5 – The sector is predicted to grow by 10.9 percent by the end of 2020, reaching Rs.75,952 crores.
6 – India’s mobile phone internet users are expected to reach 448 million by 2020.
7 – Between 2018 and 2020, the country’s digital media sector is expected to reach at a stable rate of 23 percent compounded annually.

Digital Marketing in India: Forecasted Growth Statistics

8 – The digital marketing business will continue to develop at a 27 percent annual rate this year, reaching Rs 17,377 crore by the end of 2020.
9 – According to another report, digital marketing in India is predicted to rise by 10.9 percent by the end of 2020, reaching Rs 75,952 crore.
10 – According to the forecast, it will reach 414 billion rupees by 2022.
11 – By 2025, digital would have grown at a CAGR of 27.4%, surpassing the Rs.50,000 crore threshold.
12 – According to another report, the industry is expected to increase at an annual rate of 11.83 percent, reaching Rs.1,33,921 crore by 2025.

India’s Digital Media Investment Statistics

14 – In India, advertising expenditures on digital media are dominated by social media. With a 28 percent share, it is the most popular.
15 – The Indian digital advertising pie is worth Rs.3,835 crore due to social media.
16 – Display media (21 percent), paid search (23 percent), and online video accounts for the majority of the spending in digital advertising (22 percent ).
17 – India’s digital advertising spend in 2019 was estimated to be around Rs.160 billion.
18 – Ad spending in the Digital Advertising sector is estimated to reach $2,477 million by the end of 2020. 19 – Search Advertising will be the largest segment of India’s digital market by 2020. The anticipated market volume is US$944 million.